Benzinga, a leading financial news platform, wanted to leverage its reach to unlock greater value from its 75M+ monthly users through hyper-personalization. By partnering with PersonaFin and leveraging our strategic framework, Benzinga experienced a significant surge in user engagement on their website, benzinga.com. With insights into their audience, Benzinga crafted targeted content strategies to maximize value for each user. The results speak for themselves – mutually beneficial user relationships.
EMERGING
Benzinga’s journey with PersonaFin began at the ‘Emerging’ stage of our Hyper Personalization Maturity Framework. With the implementation of pre-defined APIs and UIs, they quickly realized the potential of personalization and its impact on user engagement. The quick wins and potential validated their decision to partner with PersonaFin.
Connected
As they progressed to the ‘Connected’ stage, Benzinga integrated real-time data sources across their enterprise, simultaneously delivering multiple personalized consumer experiences. This phase further amplified their user engagement, providing their audience a more tailored and relevant experience.
Adaptive
Now, fully immersed in the ‘Adaptive’ stage, Benzinga is innovating at the forefront of hyper-personalization. With the PersonaFin AI Cloud powering their off-platform content recommendations, emails, and recommended search capabilities, they’ve created a cohesive and engaging user journey that keeps their audience coming back for more.
Expanded Instrument Discovery
Increased diversity of instruments researched by 32% by surfacing relevant suggestions based on the interests of similar users. The personalized suggestions helped users discover new assets aligned with their interests, diversifying their research preferences organically.
Premium Subscription Conversion
Increased Benzinga Pro trial uptake by segmenting engaged readers with behaviors predictive of successful conversion based on historical data. Targeted promotions delivered trials precisely to subscribers, signalling readiness to upgrade through engagement patterns.
Newsletter Click-Through
Grew click-through rates 26% and re-engaged 34% of unsubscribed users with tailored win-back campaigns informed by subscriber analytics. Personalized targeting reactivated dormant subscribers while increasing engagement among current ones.
Increased Content Engagement
Uncovered content trends and seasonal interests through granular engagement analytics to align Benzinga’s editorial calendar. Data-driven insights improved performant content output by 29% by producing content that resonated with users.
“By implementing PersonaFin’s Financial Experience Cloud, we’ve seen impressive lifts across our key engagement and growth metrics. The platform’s data-driven insights inform our content strategy daily, ensuring we deliver maximum value tailored to each user. PersonaFin’s personalization capabilities have profoundly impacted our ability to create meaningful experiences”
Thomas Cotter, Product Manager, Benzinga
Benzinga’s success story is a testament to the power of hyper-personalization and the strategic framework provided by PersonaFin. Their journey from the ‘Emerging’ stage to fully ‘Adaptive’ showcases the potential of a phased and measured approach to personalization, leading to tangible results and enhanced user engagement.
Ready to Achieve Similar Results on Your Financial Platform?
Personalization may seem daunting, but the rewards make it a journey worth taking. Let us guide you every step of the way. Our framework, APIs, and team of experts will enable you to transform engagement on your financial platform at your own pace.
Get in touch today to see how PersonaFin can enable personalized financial experiences on your platform.