In today’s digital age, search is often limited to mere navigation. Traders, while knowing what they are searching for, might miss out on undiscovered opportunities due to today’s standard for search functionality.
The result? A fragmented user journey that diminishes engagement with primary platforms. PersonaFin’s Intelligent Search is here to change that narrative.
Intelligent search is designed to integrate into your existing user journey
Enable discovery through suggested instruments
Keep recently searched instruments to hand for quick navigation
Give users a view for what other users are searching for
We recognize the time and care your teams have invested into crafting your platform’s user journeys. That’s why our Intelligent Search seamlessly integrates with your existing search functionality, enhancing rather than replacing it. We introduce discovery without requiring you to rework flows or experiences
With Intelligent Search, users can instantly pick up where they left off. Search journeys don’t end when the tab is closed. With every search captured and mapped to specific instruments and users, PersonaFin ensures users can easily revisit instruments they’ve recently explored, keeping these instruments at the forefront of their attention.
PersonaFin’s Intelligent suggestions present users with relevant instruments & content at pivotal moments in their journey. Drawing inspiration from industry giants like Netflix, Amazon, and Spotify, our AI analyzes broader user activity to identify and suggest relevant instruments and content.
We are able to surface the most popular instruments being searched in real-time by tapping into collective behaviors across users. Intelligent Search spotlights rising trends and buzzworthy opportunities gaining momentum so users can capitalize on what’s hot right now, allowing them to keep their finger on the pulse of the markets.
With PersonaFin’s Intelligent Search, you can transform your platform’s instrument discovery experience from generic to hyper-personalized. Users get tailored suggestions, meaningful insights, and persistent search history.
Get in touch today to see how PersonaFin can enable personalized financial experiences on your platform.