Delivering high-performing content is an immense challenge for financial platforms, as not all content resonates equally with users. A press release may drive traffic with poor conversion, while analyst commentary converts extremely well. Without proper analytics, optimizing content ROI is impossible. PersonaFin’s Content Intelligence solves this by providing unparalleled insights across your content integrations, tracking every interaction to uncover the highest and lowest-performing content sources.
Monitor how specific content drives desired conversions like trade execution and instrument searches
Better understand the behaviors of your users shortly after they interact with specific items of content
Compare the performance of integrated content sources against competing vendors
PersonaFin’s Content Intelligence enables financial platforms to optimize content strategy by providing granular analytics on user engagement with integrated content sources like news, research, regulatory filings, and press releases.
PersonaFin’s Behavior Paths maps user journeys after content interactions to reveal engagement pathways. Tracking sessions post-content drives content optimization and site design to spur high-converting behavior flows.
By tracking user journeys from content exposure to conversions like trade execution and instrument searches, platforms can identify the content that is most effective at driving these high-value actions. These insights allow financial platforms to double down on content that converts and deprioritize content that does not drive conversions.
By tracking engagement analytics across content from different vendors, platforms can compare performance on metrics like clicks, time on site, shares, conversion rates, etc. This enables an apples-to-apples comparison to quantitatively rank which content offerings resonate most with users.
With PersonaFin’s Content Intelligence, you can transform your content approach using data-driven engagement analytics. Track performance across integrated sources to identify and promote high-ROI content while limiting poor performers.
Get in touch today to see how PersonaFin can enable personalized financial experiences on your platform.