Derivatives Brokera
An unnamed leading online derivatives brokerage struggled to consistently engage and retain their user base, resulting in customers treating the platform as a mere trade execution tool. Though the brokerage’s trading capabilities were robust, users would execute trades but immediately leave to conduct research and discover opportunities elsewhere. The brokerage found it difficult to differentiate and build organic engagement in a crowded market. They sought PersonaFin’s expertise in finally achieving true personalization to transform their platform into a holistic hub for trading, research, analytics, and community – providing customers incentives to stay within their ecosystem.
EMERGING
The brokerage initially explored personalization capabilities through PersonaFin’s pre-defined APIs and UIs, realizing quick wins that validated the partnership. Early onboarding dashboards demonstrated the potential impact of tailored user experiences. These successes motivated the expansion of the scope.
Connected
In this stage, the brokerage integrated business intelligence data like CRM, web analytics, and onboarding information. Unifying internal and external data provided a 360-degree view of each user. Leveraging these unified insights enabled highly tailored personalized experiences on the platform, amplifying engagement.
Adaptive
Now fully Adaptive, the brokerage’s internal product teams can innovate by leveraging PersonaFin’s APIs. They power their frontend components and user journeys with PersonaFin’s integrated technology seamlessly. Personalized insights and content optimize the retention of users.
Time on platform
On average, users spent three times more time on-platform as a result of their increased engagement with PersonaFin-powered platform functionality with personalized content being the main driver of engagement.
Demo Account Conversion
The brokerage realized a 26% uplift in demo account conversions to live funded accounts spurred by the delivery of personalized emails that use on-platform behaviors to drive off-platform experiences.
Portfolio Diversification
Over time, user interests diversified, and the breadth of instruments researched expanded as a result of relevant suggestions made to users based on their interests and the interests of similar users.
User Lifetime Value
Internal teams reported a material reduction in churn rates across users over time due to PersonaFin’s offering enabling the discovery of instruments that users would not have found through traditional research.
“We turned to PersonaFin seeking to boost user engagement. By implementing their Financial Experience Cloud, we’ve been blown away by the results. Key metrics including time on platform, conversions, and lifetime value have all seen significant upside. The ability to derive granular user insights has been game-changing. We can now deliver personalized experiences that speak to each customer”
Product Manager, Leading Derivatives Brokerage
This brokerage’s success highlights PersonaFin’s phased personalization framework – from early wins to experience optimization. At each stage, capabilities and data are unified to drive engagement. The outcomes speak for themselves: enduring user relationships and platform stickiness powered by personalized experiences. This proves any financial platform can realize personalization’s full potential with the right partner.
Ready to Achieve Similar Results on Your Financial Platform?
Personalization may seem daunting, but the rewards make it a worthwhile journey. Let us guide you every step of the way. Our framework, APIs, and team of experts will enable you to transform engagement on your financial platform at your own pace.
Get in touch today to see how PersonaFin can enable personalized financial experiences on your platform.