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PersonaFin
  • What We Do
  • PersonaFin AI Cloud
    • Get Started
    • Behavior Capture SDK
    • Content Connectors
    • Data Ingestion and Usage
    • Event-Based Pricing
    • Financial Market Knowledge Engine
    • Mapping Engine
    • User Personalization
  • Financial Institutions
    • Customer Experience
      • Personalized Newsfeed
      • Trending Stories
      • Intelligent Search
      • Personalized Emails
      • Market Consensus
      • Media Consensus
      • Personalized Education
    • Data Insights
      • Behavioural Intelligence
      • Content Intelligence
      • Compliance Guard
      • Customer Retention Insights
      • Publisher Intelligence
  • Developers
    • Integration
    • API Documentation
    • Environments
    • iFrame Solution
  • Compliance
    • Compliance & Security FAQ
Book a demo

Content Security

ensuring content integrity

At PersonaFin, we prioritize the integrity of content. Our platform secures content directly from providers via APIs, ensuring that once content is ingested, it remains unaltered. This safeguards the authenticity and reliability of the information, providing our customers with confidence in the content they use.

Protecting Against Unauthorized Access

We employ stringent access control measures through dedicated API keys. These keys are tailored to each customer, ensuring that access to content is tightly controlled and only available to authorized users. This layer of security guarantees that content personalization respects the boundaries set by content providers.

Compliance with Licensing Agreements

PersonaFin strictly adheres to licensing agreements, requiring explicit permission from content license holders. Our internal compliance teams verify this permission, ensuring that all content used within our platform is legally and ethically obtained.

Preventing Unauthorized Data Derivation

Our platform is designed to prevent the unauthorized derivation of datasets from provided content. We use the data solely for the purpose of personalizing content, with a clear commitment that these derived datasets will never be sold or used for any third-party purposes.

Maintaining Transparency with Content Providers

We provide content providers with access to usage statistics , offering insights into how their content is being utilized. Updated every 24 hours, this data includes metrics such as view counts, enabling providers to understand the impact of their content and which PersonaFin AI customer is accessing it.

Safeguarding Content from Misuse

PersonaFin ensures that the content can only be accessed for personalization through our platform. There are no functionalities that allow customers to query raw content datasets directly, ensuring that all content is used strictly within the agreed-upon purposes.

Secure Data Encryption Methods

All stored content is encrypted at rest, adhering to the highest standards of data security. We engage in strict retention policies, agreed upon with content providers, to ensure that content is securely managed throughout its lifecycle on our platform.

Isolating and Categorizing Content

Content is stored in isolated containers per provider, allowing for real-time queries to create personalized experiences without risk of unauthorized cross-access. This approach ensures that each piece of content is securely managed and accessed only as intended.

Data Retention and Secure Disposal

Our data retention policies are designed to align with the content’s lifecycle, ensuring timely and secure disposal of outdated or unnecessary content. Scheduled deletion processes are irreversible, maintaining the integrity and security of our platform.

Handling Requests for Data Modification

Content providers can request modifications or deletions of their data by contacting the PersonaFin account management team. Our platform supports these requests, ensuring that providers have control over their content.

Implementing Audit Trails and Access Logs

To further strengthen our commitment to security and transparency, PersonaFin maintains detailed audit trails and access logs. These logs track every interaction with the content, providing a comprehensive overview of access patterns and enhancing our accountability.

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